Title: Engagement Manager
Location: Charleston, WV
The West Virginia Farmers Market Association mission is to strengthen the capacity of West Virginia farmers markets and positively impact the communities they serve by providing education, advocacy, and access to healthy, locally grown food. We envision a community where West Virginia farmers markets provide healthy, local food, economic opportunities for producers and serve as a vibrant gathering place for all residents. The Engagement Manager plays a critical role in providing support, resources and peer networking opportunities to West Virginia Farmers Markets. The position entails working on the initial roll-out for two distinct programs: Healthy Food Initiatives: Addressing Health Disparities through FARMacy, and an in-house Marketing and Entrepreneurship Program.
Primarily the FARMacy WV program, which has been in existence in WV since 2016, recognizes that food is medicine and aims to increase health and wellness by increasing access to fresh fruits and vegetables for people who live with chronic illness and food insecurity. This program, which is expected to begin in Spring of 2022, provides participants the opportunity to redeem weekly prescriptions for fresh produce over a 15-week period. Working under the supervision of the Development Manager, the Engagement Manager will work in collaboration with farmers markets, individual growers, healthcare partners, and other program partners to conduct related outreach, communication and evaluation efforts. This will require exceptional communication, organizational, project management, and marketing skills.
The second project is to support micro businesses and assist them with product labeling. This includes collaborating with the West Virginia Department of Agriculture and other state partners to provide direct support to farmers and producers. Someone who is technology savvy and may have some experience with layout or image software would be an asset to the Association.
Project 1: Healthy Food Initiatives: Addressing Health Disparities through FARMacy
Purpose 1: This project will strengthen alliances with healthcare providers and farmers markets in 8 WV communities to prevent complications that arise because of food-related chronic disease. Farmers markets from across the state will launch nutrition incentive programs and advance prevention partnerships with healthcare and social service providers, strengthening the capacity of rural communities to act resourcefully together.
Project 2: Marketing and Entrepreneurship Program
Purpose: This program will result in increased access to safe locally grown foods, and increased revenue for small businesses. Additionally, a service will be established for agriculture businesses in the state to allow ongoing technical assistance and one-on-one coaching for small businesses seeking to understand labeling requirements and develop a marketing plan.
- Work as a member of the existing FARMacy WV team to assist with planning, developing and implementing outreach strategies, training and streamlining communication related to the program;
- Assist FARMacy program locations on the ground during the program season;
- Develop and maintain an understanding of participant and partner needs;
- Maintain regular communication with healthcare and other partners and assist in making programmatic adjustments as needed;
- Assist with FARMacy WV data collection, ensure data are maintained and monitored accurately and submitted in a timely manner to the WVU School of Public Health;
- Curating best practices and leveraging existing infrastructure;
- Plan, convene and facilitate regular meetings with program stakeholders;
- Develop a plan in collaboration with supervisor and other staff to host workshops, and community events to fulfill grant obligations and organizational goals;
- Assist the Development Manager in identifying and securing funding sources for ongoing program operations and expansion;
- Coordinate activities with farmers market managers and farmers to assess their businesses including on-site visits, data collection for assessment, virtual and in-person discussions, and event planning;
- Understand and utilize organization assets (online toolkits, resources, technical assistance, services, social media, and communications channels) to engage farmers markets and producers with a purpose to increase membership;
- Collect and report records for all participating farmers markets who are actively participating in programs offered by the organization;
- Coordinate correspondence among the organization, partners, participants, members of the association and the general public;
- Attend and report weekly to the board of directors, Development Manager, and project lead on all coordination efforts;
- Share relevant content through communication channels, assist development manager with monthly newsletter and website updates, and create content for promoting projects on social media platforms;
- Assist staff and volunteers with the annual census; and
- Provide additional clerical, operational, and administrative assistance as needed to the Development Manager, immediate supervisor(s), and Board of Directors.
- Ability to safely lift 50 pounds repeatedly and stand for extended periods of time
- Excellent verbal and written communication skills
- Basic understanding of program evaluation
- Demonstrated interest in community-based health, and/or local food systems
- Exceptional interpersonal and customer service skills
- Detail-oriented with ability to complete tasks in a timely manner and the ability to work independently
- Willingness to show initiative and creativity
- Willingness to adapt to changing circumstances
- Punctual and reliable, with the ability to serve a flexible schedule
- Experience serving with diverse populations, including recipients of public benefits, is strongly desired
- Ability to serve in an office environment and outside in all weather conditions
Education Required: High School Diploma or equivalent
Education Preferred: Associates in Marketing, Business Administration, Horticulture, Agriculture, Permaculture, Graphic Design, Public Relations, or 3-4 years experience in one or more of these fields. Experience in public health or community nutrition is considered an asset.
Skills Required: Proficiency in Microsoft Office and/or G Suite, and Excellent Communication
Skills Preferred: Knowledge of Adobe Creative Suite (Photoshop or Illustrator), WordPress, Canva, and Square
Competitive Salary and Benefits Package
This position reports to the WVFMA Development Manager.
Effort Required: Full or part time (25-40 hrs/wk; compensatory time allowed with approval)
Commute Requirement: up to 80% remote, 20% commute to Charleston (once per week in-office to perform minimal clerical duties)
Travel: In-state travel may be required. Mileage may be reimbursed at the federal allowable rate for any required program specific events. Overnight stay reimbursements may be authorized for trips more than 120 miles in one direction.
Note: This position is grant funded and subject to renewal on an annual basis.